In the past, when people wanted to sell a car, buy furniture, find a roommate, or get a date, they would write an ad. Now, with the internet, people still write ads, only they’re online. Undoubtedly, one of the top classified script in the US and even some European countries is Craigslist. But why?
Classified business seems like a progressive component for many business-minded persons. They are using Craigslist clone script to build their online marketplace like Craigslist for attracting and targeting a larger audience base. As per a report of Straits Research, the classified business marketplace is expected to grow at a CAGR of 9.5% from 2019 to 2026.
In this article, you’ll find out how to build a website like Craigslist. We’ll tell you what’s so special about Craigslist, how to make money with a classified website, and what challenges you’ll face when building such a website.
Know Classified Platforms: Craigslist and Gumtree
In simple words, classified platforms like Craigslist and Gumtree are websites that allow people to publish their ads to sell their car, mobile phone, home appliances, etc from the comfort of their palm. The user can go for free or paid listing depending on their choice.
The ads on these websites are divided by categories and classes to simplify the ease of users finding an appropriate product. The most common categories are automobile, mobile, real estate, jobs, and services.
These websites are well equipped with the user-friendly interface that led these websites to huge success. Both Craigslist and Gumtree have evolved as the widely celebrated online classified business marketplace, thanks to their simplicity and versatility.
Reason for the popularity of craigslist
By most modern standards, Craigslist is an example of a bad site. No graphics, original design and color variations that highlight important information for users. In fact, this is the development straight from the 90s, when other sites simply did not know how to do it – minimalism in its pure form.
And one could say that Craigslist is still popular only because of inertia, but if you look at the design of Amazon.com, the most popular marketplace, you will see almost the same minimalism. Therefore, it’s not just user loyalty.
Value Proposition of Craigslist
The goal of Craigslist was to provide customers with top-notch services. Here’s how they achieved it.
- Simple Interface
The user interface of Craigslist looks like a newspaper with dozens of ads and no images. Some might call it a bad design, but Craigslist believes in a minimalistic design and more functionalities, just like Amazon. Due to text-driven pages, the website loads fast. With no banner advertisements, visitors can quickly find the required items and post ads.
- Free or Cheap Ads
Craigslist provides most of its ad’s postings for free. Only an area or category of ads such as jobs, apartment rental, therapeutic services costs money, that too in specific areas. Moreover, the cost of the ad is far less than the other specific website. It costs around $15 to $75 per cost.
- Ads Diversity
Craigslist is not a niche-specific. It allows customers to buy or sell anything from a pen to the house. 80 million ads every month is proof of its diversity.
- Huge Community
Besides classified ads, Craigslist has a discussion forum where users can interact about computers, job markets, legal issues, money and taxes, and over 100 other topical discussions.
- Flagging System
Craigslist has an automated flagging system to keep the spammers away from flooding their website with spam ads. They can even remove an inappropriate ad flagged by.
Providing customer value is what has made Craigslist have a firm position in the market. Similarly, why making a craigslist clone script, you need to find user pain points and provide them with a solution to that. Your value proposition can be anything like an attractive design, a mobile app, advanced payment methods, a unique business model, or more. To know what unique you can provide, research on successful competitors such as Olx, Oodle, OfferUp, and more.
Essential Features of Craigslist Clone App
This is the first thing users are going to notice about your classified business mobile app. Hence, these features need to be designed delicately. You need to keep the registration process smooth and minimal. Ask the user about the essential information only.
Explore Thousands of Ads
Once the user registration process is accomplished, the next thing you need to do is allow people to explore the thousands of ads published on your app. No matter what kind of product they are looking for, you need to provide them with the appropriate one.
On the homepage, you can showcase various deals on automobiles, furniture, property, and so on. Thus, users can purchase suitable products for themselves with less or no hassle.
Improved Search Functionalities
This is the most essential feature that you need to incorporate with your classified business mobile app. This feature will help the users to find the desired product with ease.
You can include dozens of search filters with your classified business application such as budget, location, brand, year of manufacture, and so on to make the searching more effortless.
This feature comes in aid to allow both buyer and seller to communicate with each other directly through your application. Whenever a buyer finds a suitable product for themselves, they can send a message to the client asking for the required information, the seller will receive an instant notification and will be able to reply to the buyer with an answer. Using this feature, buyers and sellers can negotiate on the price, discuss product features, and do a lot of other things.
These days the importance of social media is not a hidden thing for all of us. Hence, incorporating social sharing features with your classified business mobile application will go a long way to increase the popularity of the application.
The user will be able to share the different classifieds published on the app with their social community. This feature will enhance the value of your Craigslist clone app.
Managing Top Preferences
This feature comes in aid for the users, allowing them to view the ads depending on their preferences. For instance, if you are a user who is interested in buying a car with a budget below 2 lakh, then you can set your preference for catering to your need. Now the application will come into use and display all the cars ranging in your budget. Whenever a new car list on the app matches your preference, the app will send an immediate notification to you.
If you are building a classified application for a particular location, then building the application with regional language support is more than enough. However, if you do not know the location, then it would be in your interest to develop an application with multilingual support.
Finally, How to Make a Craigslist Clone App?
This is the final take on the development of classified script development. Here you need to choose a classified mobile app development company that has the expertise to help you meet your business goals fruitfully.